For Independent Boutique Hotels

More direct bookings.
Zero commission.

FirstGuest connects independent hotels with travelers who specifically seek out non-chain stays. We exist to help you compete without paying 15–25% to Booking.com or Expedia.

0%
Commission
Free
To list
5 min
To get started

Apply to list your hotel

Free for independent properties. We'll be in touch within 24 hours.

No contracts. No upfront cost. Cancel any time.

✓

Application received

We'll review your property and be in touch within 24 hours at the email you provided.

Looking for an independent hotel with a launch or direct-booking offer?

Tell us where you want to go and what kind of stay you like. We'll match you with suitable FirstGuest hotel offers as the network opens in each destination.

New and recently renovated boutique hotels Independent properties with selected quiet-period offers No chain hotels, no OTA-style clutter

Request hotel matches

Share your destination and travel style. We'll send matching hotels when available.

No spam. We'll only email when we have relevant FirstGuest matches.

✓

Request received

We'll look for relevant independent hotel offers and follow up by email.

Browse the FirstGuest shortlist
Request a custom match

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How it works
Up and running in three steps
1

Apply & get approved

Submit your property details above. We review every application manually to ensure quality — typically within 24 hours.

2

Set your own terms

You control your rates, availability, and how you're presented. No forced discounts, no rate parity clauses.

3

Receive direct bookings

Travelers book directly with you. No middleman. Every reservation goes straight to your inbox.

Why hotels choose us
Built for properties that stand on their own
💰

Keep your revenue

No commissions. Ever. What you earn on a direct booking through FirstGuest is what you pocket — no deductions at checkout.

🎯

Reach the right travelers

Our guests are specifically looking for independent, character-driven stays. They don't want a Marriott. They want you.

🔒

No lock-in

No contracts, no exclusivity, no minimum terms. List with us alongside any other channel you use. Cancel any time.

⚡

Simple to manage

Update your availability from a single dashboard. Bookings arrive by email. No complex integrations required to get started.

Questions
Everything you need to know
Is FirstGuest really free for hotels?

Yes. Listing your property on FirstGuest is completely free. We don't charge per booking, per month, or per room. We're building the network — right now your priority is getting great independent hotels in front of travelers, not charging you for it.

Who are the travelers on FirstGuest?

People who specifically don't want chain hotels. They're searching for character, local ownership, and a stay that reflects where they actually are. They tend to book earlier, stay longer, and leave better reviews than OTA traffic.

What types of properties qualify?

Independent boutique hotels, guesthouses, riads, ryokans, eco-lodges, converted estates — anything with genuine character that isn't owned or operated by a chain. If you're reading this, you probably qualify.

Do I need to leave Booking.com or Expedia?

No. List with us alongside any channel you already use. There are no exclusivity requirements. Many hotels use FirstGuest to grow their direct booking share gradually, without abandoning existing channels overnight.

How long does approval take?

We review every application manually within 24 hours. We'll email you at the address you provide with next steps or any questions about your property.

Ready to own your bookings?

Takes five minutes. No commitment required.

Apply to list your hotel →